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Conference Session Nadish Naoroji – Pixel Perfect Digital Lab Corporate Color Standards & Fidelity Methods Every business needs a standardized color strategy that suits its marketing goals. Color is your quiet, but hard-working “image-maker.” It’s the outer-garment representing your company values to the world. Through color, you convey the “feeling” of your company, e.g., trustworthy, creative, cutting-edge, etc. This session will examine the steps (based on proven marketing standards) to determine the most effective color strategy for your company and/or products. Once a color strategy has been determined, great care must be taken to preserve the professional fidelity of your representative colors throughout marketing, branding, signage and labeling. Shifting colors between presentations can damage credibility. In this session we will learn how to guarantee problem-free color reproduction from your digital files. --------- Tutorial Nadish Naoroji – Pixel Perfect Digital Lab Designing an ICC (International Color Consortium) Compliant Workflow Imaging experts know that color can be harder to control than tabloid rumors. Varying means of viewing, processing, proofing and printing can result in color nightmares. How then, can we achieve color consistency throughout the industry? The answer is ICC standardization. This tutorial will cover the best practices for developing an ICC compliant workflow.
--------- Credentials Nadish Naoroji – Pixel Perfect Digital Lab
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