TV Commercials prepared to use in bidding for the J. C. Penny account when they were between agencies. The "You Gotta Have Pockets" Campaign We will produce a series of humorous TV commercials with corresponding print ads. We have carefully included the product itself as integral to the joke. This is important to brand recall. We want them to remember your product as well as the commercial.
For your convenience we
have arranged the TV spots into 7 categories: Category 1 - Sketches These are sketch comedy, requiring actors to speak a few lines. TV Spot - No Time for Pockets Law & Order cops (or types) stop a car. A young man steps out. The younger cop orders him to turn around and spread for a search. After patting down the young man's shirt, he starts to move down to his pants. The older cop shouts, "Hey! Wait a minute, are those Arizona Jean Company?" The young man says, "Yeah." "Quad Pocket?" At this point, the young man smiles knowingly, "Yeah." The older cop says, "Forget it Jimmy, we haven't got all night." Jimmy nods and they return to their unit and drive off. The young man assumes a relaxed, confident pose, leaning on his car. He put on his shades, shrugs his shoulders, addresses the camera saying: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Genie in my Pocket A smart looking businessman straightens his tie in the mirror and sprays his breath in obvious anticipation. Reaching into his slightly smoking pant pocket, he pulls out a small genie who refers to him as "Master." Anxious about his upcoming presentation, he asks his genie for a little extra help. After the genie gives him full assurance of success and guaranteed riches, the young man returns the genie to his pocket and heads confidently into his meeting. Turning to the camera, he says: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - I'm Every Man A "rocker" type guy is bopping down a busy city street to a heavy rock background. He is wearing the Quad Pocket Pants, a vest on his bare chest, a tattoo on his forearm, a nose ring and a shaggy blond wig. Using a cell phone, he is talking to a punk looking girl seated at an outdoor table. He says, "I've never been on a blind date with a famous rock star." She says (in British accent) "Well I've heard a lot about you Bob. My friend says you're a really cute and normal guy. Not like those awful rockers I usually end up with. I think if I have to kiss another guy with a nose ring I'll die...... I hope you're almost here, I'm getting really hungry." The camera angle reveals that Bob is actually approaching her from behind. He stops to take off his wig and fake nose ring, putting them in his pocket. From another pocket he pulls out a long sleeve pullover to wear under his vest. He also pulls out a pair of dark rimmed glasses, a box of candy and a bunch of flowers. He arrives and she is visibly thrilled with both him and his gifts. He addresses the camera: You gotta have pockets" As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Pocket Babies The traditional stork, wearing the pants, is flying with one baby hanging from his beak. When he arrives, the parents are thrilled. "It's a boy." Then the stork removes another baby from his pocket. "Twins!" someone exclaims. Then from another pocket, he removes yet another baby. "Triplets?" The stork turns wearily to address the camera and pants breathlessly: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Hot Pockets A gruff, middle-aged man with a bald head and sizable belly (god-father type) is seen sweating in a sauna. He grunts "Jimmy, did you take care of that little matta we was disscusin?'' "Yea boss. It's all taken care of," Jimmy assures him. "I always says you was a good boy Jimmy. Here's something for your trouble. Buy that little lady of yours something nice." He gives Jimmy a wad of cash. "Gee, thanks Boss!" Jimmy's excitement is apparent. Turning to another gentleman, our ruffian mumbles, "Sergeant, here's a little something for the policeman's ball. You know I always like to support our local police." He emerges from the sauna, takes off his towel and hands it to an attentive towel man. Under his towel, we see he is wearing the pants. He hands yet another wad of cash to the attendant and says "I was never here today kid, ya didn't see me, capish?" The attendant nods, "Yes Sir, you were never here." He turns to the camera and growls in mobster voice: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - A Pocketful of Miracles The scene opens in heaven where a guardian angel is commissioned to care for a very "accident-prone" earthling. After some objection, he goes to earth and finds his subject who is in trouble once again. He comically hikes up his considerable white robes, revealing his Quad Pocket Pants. He then uses a tool from his pocket (like a net) to protect his clumsy charge from harm. Now, in angelic tone, accompanied by an alleluia choir, he chimes: "You gotta have pockets" As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney Category 2 - Action This category is a natural for this campaign. It answers the question, "Why do you gotta have pockets?" with a series of classic, all-american, hero scenarios. This category targets a most important demographic - young males. TV Spot - The Spy with Pockets The chase is on! The classic 007 theme song plays in the background as two water spraying speed boats fly directly at the camera. Our James Bond (or type) handles a situation with several items found in his pockets. Raising his eyebrow, he looks at the camera and says, "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Crocodile Pockets Our Crocodile Dundee (or type) handles several dangerous animals and bad guys with things (like boomerangs etc.) from his pockets. Then he shrugs his shoulders, looks at the camera and says: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Mission "In-Pockets" A cat burglar (Mission Impossible style) lowers himself by ropes through the ceiling. He is wearing a black leotard and the pants. Using items from his pockets he steals the gem in the glass case and gets back to the roof. On the roof, with sirens in the background, he turns to the camera, shrugs and says: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney Category 3 - Quickies These are visual in nature. Most can be used for both short spots and follow-up print ads. After some exposure, this is the category people will begin to make up for themselves. TV Spot - The Conductor We open with a cacophony of instruments tuning up. A close up shows a symphony conductor who appears to be dressed in full black tie and tails. The camera pulls back and reveals that he is wearing the Quad Pocket Pants. He pulls a baton from his pocket and silences the company with a few taps on his music stand. Raising his arms, he says to the camera: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - The Prom It's prom night and a gangly boyfriend, in full prom attire, awaits his date's appearance. Her proud parents wait with him at the bottom of a staircase. Finally, the blushing girl descends. In close up she appears to be dressed for a formal prom. Then the camera pulls back, revealing her pants. She smiles, looks toward the camera and declares.. "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - The Businessman A well-dressed man, seated on a New York subway train, is reading the "Wall Street Journal." When they call his stop , he stands, revealing his pants. He puts his paper in his pocket, looks at the camera and says "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - The Mermaid The camera pans slowly upward from a mermaid's tail fin to her face. She is sitting on a rock with her tail in one leg of a pair of pants. After combing her hair, she puts the comb in her pocket, looks at the camera and says: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Money Pockets At gun point, a bank robber forces the cashiers to take him to the vault and fill up his pant pockets with the money. As he makes his getaway, he turns to the camera, shrugs and says: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - The Fan Dancer A 1940's type fan dancer with platinum hair, appears with a giant feather fan. We hear stripper music, and shouting men as she does her "fan dance." When she finally folds up her fan, the men all "boo" because she is actually dressed and wearing the pants. Undaunted, she walks saucily off the stage, looking back over her shoulder to say in true, New York "Betty Boop" voice: "You gotta have pockets. As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - The Jungle Man We start with a close-up of the jungle man swinging from trees. The camera pulls back and we see that he is actually wearing the pants rather than the standard "loin cloth." He says to the camera: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Six arms, Six Pockets The statue of a Far-Eastern goddess (with six arms pointed up at the elbow) is wearing the pants. The arms then move, pointing downward and the hands slip into the six pockets. The statue says: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - The Vampire It's night, full moon, wolves howling. A coffin opens and a normal looking man emerges wearing the pants. From his pockets he takes out white gloves, fake teeth, and a cape that he wraps around himself and says in thick Romanian accent... "You gotta have pockets.... haaaa.. haaaa." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Santa's Helper Santa appears from the chimney wearing Quad Pocket Pants filled with toys. As he places his gifts under the tree, he looks at the camera and says: "You gotta have pockets.... Ho Ho Ho ." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - In the Beginning... Pockets Adam and Eve are shown naked from the waist up (with proper modesty foliage of course) picking various fruit. When the camera pans back, we see that they are putting the fruit into their pockets. Adam turns to the camera and says: "You gotta have pockets." As Adam is talking to the camera Eve can be seen in the background investigating a tree marked "No Picking - Forbidden Fruit" As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Lady Godiva This is the one we like for the first commercial. Lady Godiva (modestly covered with appropriate hair placement) gets off her horse in the J.C. Penney parking lot. Walking through the store, she prompts the predictable raised eyebrows. Stopping at the Arizona Jean Company display, she holds a pair of Quad Pockets in front of her as she looks in the mirror and says: "You gotta have pockets. As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - It's a Boy A young father is running around the hospital yelling "It's a boy." As he freely distributes cigars from his quad pockets, he turns to the camera and says: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney Category 4 - Artsy We created this category for two silent spots. TV Spot - Charlie Chaplin We use a classic, black and white "Charlie Chaplin" film (or reproduction) where he is carefully removing several things from his many pockets. He appears to be in the Quad Pocket Pants (perhaps using digital technology). He moves his mouth, saying something to the camera as words appear on the screen in silent film style. They read: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - The Mime A mime, wearing the pants along with his traditional garb, is attempting to comfort a crying woman. He pulls all his tricks out of his pockets till she finally smiles. Then he pulls out a sign and shows it to the camera. It reads: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney Category 5 - Youth We want to portray youth as getting the girl, gaining group identity, achieving personal empowerment and just plain having youthful fun. TV Spot - The Rap Song A Rap artist or a comedian raps a "You gotta have pockets" number As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - The Empowerment Yell A group of young people stand on a cliff overlooking a canyon. They all hold up their fists and yell... "You gotta have pockets" the canyon echoes "Pockets, pockets, pockets, pockets.." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - The Kitten A group of young people, having fun, enters a fast food place. From their pant pockets they bring out objects such as combs, money, lipstick etc. One boy shows a girl that he has a little kitten in his pocket. She shrieks "Oh! He's so cute." but he quiets her pointing to a "no pets" sign. Looking around, she puts the kitten in her pocket. He leans over and whispers to the camera with his finger to his mouth: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Pockets are More Fun A group of urban young people, wearing the pants, approaches another group standing around with that "drained of all life" look. The Arizona Pant group start pulling spoons, drumsticks etc. out of their pockets and play rhythmically on the various objects about the cityscape (Stomp-style). The members of the bored group just stand there, jaws dropped in shocked vacuous wonder. As the Arizona group moves on down the street, a girl from their group tells a boy from the other group: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Just Hanging Out A group of youth is standing around at night, socializing on a corner. A hand-held camera is concentrating on close-ups of their hands and pockets as they talk. After a while one young man bends over, puts his face to the camera lens and says: Yo! ..."You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Join Us To the beat of a great background track, an attractive youth (wearing the pants) walks toward the camera on a busy city street. Then another youth (also wearing the pants) sees him, drops what he is doing and joins the walk. This continues till the group has grown to 10 or 12. Still walking toward the camera, they exclaim emphatically. "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - The Pocket Companion A young man at an arcade is winning trinkets and prizes for his pretty (and greedy) girlfriend. She is thrilled because, through his efforts, the pockets of both their pants are full of goods. She turns to the camera and says: "You gotta have pockets. As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney Category 6 - Lifestyle This category is more gentle and cross-generational. It is designed to show the pants, not as aids to empowerment, but simply as a comfortable garment that blends naturally into everyday life. TV Spot - Grandma's Pockets A sweet old grandma, wearing an old-fashioned lace and floral top, is humming (something like - In the Sweet Old Summertime) as she dusts. Then a child says "Grandma will you help me pick up my toys?" When she answers "Sure honey," the camera pulls back to show her Quad Pocket Pants. As she picks up the toys, she address the camera and says: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Pocket Mama Two women are shopping, both are carrying bags and one has a baby on her back. The other woman praises the mother for her style and personal liberty. She says "Having a baby certainly hasn't slowed you any." The baby cries. The mother stops and begins to pull things of her pockets to tend to it. A baby toy, a bottle, a diaper, powder and finally a cell phone. She calls her husband to tell him she's busy shopping so she'll be a little late for dinner. She turns to the camera and says: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - The Beachcomber A tranquil scene. One early morning beach-comber with wind blown hair, is picking up shells. He puts them into his pocket, smiles softly and says: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney Category 7 - Celebrity Endorsement Of course almost any celebrity endorsement would be great. Imagine physical comics such as Carrot Top or Gallagher pulling their props out of your Quad Pocket Pants. Here are a few ideas we tossed around. TV Spot - Tommy Smothers Tommy Smothers, the comedian and yo-yo champ does his trick of making the yo-yo end up in his pocket. He looks into the camera and says in his impish way: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Cher Cher finishes one of her big shows in a skimpy Bob Mackey type design and exits the stage. Immediately, off stage, she changes into her Quad Pocket Pants. The crowd is yelling, someone says "Cher, they want you back... now!" She runs out on stage and the crowd gets quiet and seems confused. Cher puts out her hands and says ..."What....?" Then she adds... "You Gotta Have Pockets" As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney TV Spot - Perry Como Perry Como is sitting on his famous three-legged stool, wearing the pants and singing a few lines from his well-known song "Catch a falling star and put it in your pocket." The camera closes in on his face as he says, knowingly: "You gotta have pockets." As the logo appears on the screen... the announcer says... "YOU GOTTA HAVE POCKETS" Arizona Jean Company Quad Pocket Pant Available at your nearest J. C. Penney From this campaign, you can see, we are not seeking to target a single demographic such as men, women or youth. Rather, we are aggressively attempting to dominate the single category of multi-pocketed pants. By the time we are done with the TV spots and corresponding print ads, the world will know that ... "You gotta have pockets." Through the use of proven methods like humor, lifestyle modeling and celebrity endorsement we intend to make it feel quite natural to always wear your Arizona Jean Company, Quad Pocket Pants. Please contact me to develop these ideas further and discuss production.
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