Digital Cameras Make Great Christmas Gifts --

Two-Day Course makes Great Digital Photographers

Chippendale, Australia, November 23, 2004 – In February 2005, Pixel Perfect Digital Pro Lab will be launching a comprehensive two-day course on the best methods for digital imaging including optional Nationally Accredited Vocational Qualification. This course will cover everything from the basics of digital imaging to starting and running your own digital imaging service for profit. With lessons on such skills as lighting and color calibration, the course is geared toward professional level digital imagers such as wedding, portrait and commercial photographers. However, the classes are also open to serious amateurs interested in going to the next level.

In 2003, the hottest selling items with Australians were digital cameras, with 623,000 units sold, a 150% increase over the previous year. Once again, digital camera sales are expected to soar through the Christmas season. According to a national online study commissioned by the Consumer Electronics Association (CEA), many people believe that digital cameras can help them organize their lives and communicate with friends and family.

This year, images of family and pets sitting under the Christmas tree will be shot digitally by thousands embracing this technology for the first time, but many are unsure what to do next. Before the dawn of the digital age, it was simple -- just drop your film off at a local shop for processing. Now, we have the power to act as our own digital darkroom developers. This prospect is exciting, but can also be daunting. How do you know if you have the right digital camera for the job? Does your desktop printer make adequate prints? Why do the colors on your print look different from those on your monitor? What is the proper way to use a scanner? Should it really take forever to e-mail one photo?

Nadish Naoroji, digital imaging expert at Pixel Perfect Digital Pro Lab, warns that attempting to achieve perfect images without first learning the basic principles of digital processing will likely produce poor results. Says Naoroji, “Understanding the science of digital imaging saves time and money.”

The two-day course is designed to assess the student’s current level of digital understanding and fill in any learning gaps. Naoroji says, “This course covers everything from getting your images right the first time to professionally marketing your own digital business.”

Whether you’re a beginner processing that photo of Grandma sitting on Santa’s lap or a professional photographer seeking amazing output, these classes make it easy to take your imaging to the next level and even earn credits if you like.

Pixel Perfect Digital Pro Lab will be announcing the details of this exciting two-day digital imaging course in their e-mail newsletter “The Pixel Perfect Post.” Interested parties can subscribe at www.pixelperfect.com.au.

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